The Business of Being a Realtor®

A 100% digital training and coaching system built by a Realtor® for Realtors®!

Learn how to run your real estate business like a CEO. Inside, you’ll get the daily structure, tools, and role play scripts you need to stay consistent, grow with confidence, and create predictable income. If you’re not hitting your financial goals, don’t lower them — learn the systems that will get you there.

Join The Business of Being a Realtor® now to transform  yourself and your business income!

Choose A Classroom to get started for FRee!

Built by a Realtor® for Realtors®

What You Get Inside The Business of Being a Realtor®

On-Demand Training & Strategy

Most coaching programs stop at "read this script" which is why most agents hate practicing scripts — but that resistance is the very reason their pipeline stays stuck.

If you don’t understand why a client says what they say, you’ll never know how to respond with confidence.

This isn’t just a script library. You’ll learn the psychology behind your client’s thinking — so you’re not just reciting words, you’re responding with purpose. 

The Ultimate Business System for Realtors®

Using the GCI Calculator, you’ll define your income goals, break them down in the Activity Tracker, and turn them into daily actions inside your Digital Planner. You build your business plan — and I show you exactly what to do each week to hit it. 

And yes, you can download all three tools to work together as one seamless system, or use them separately based on your needs. If you use them all in one, it becomes one of the most powerful business systems a Realtor® could ever plug into — built by a Realtor® for Realtors® who want real results.

The Media Magnet: Get Quoted. Get Featured. Get Known.  

The Best Seller: Discover how to become the local real estate agent the media turns to for quotes, features, magazine articles, and even television shows. I’ll share my own success story of being featured on HGTV, in national online news, and in national, state, and local real estate magazines.

This isn’t about chasing viral fame for views — it’s about being recognized as the real estate expert in your market by the media! And more importantly, you’ll learn how to turn that media exposure into actual business that grows your career.

Rochelle Fitzgerald:  As seen on HGTV's My First Sale, featured in Top Agent Magazine, Houston Agent Magazine, and Texas Association of Realtors® Magazine

The Complete Seller Blueprint

Inside The Complete Seller Blueprint —  the same system that caught the attention of two television networks and led to my HGTV episode of My First Sale — you’ll follow a step-by-step plan for working with sellers from listing appointment to closing. You’ll learn how I leverage top-tier marketing tools, host themed open houses that buyers can’t wait to attend, and deliver digital marketing presentations that make agents the standout choice.

Consultation to Keys

Master the buyer side of the business — starting with converting leads to clients and guiding clients all the way to closing day. These aren’t generic templates. These are real-world business plans designed for today’s market, clients, and expectations.

You’ll learn how to confidently conduct buyer consultations, overcome common objections, and stay in control of the transaction from contract to close. Plus, you’ll get insider strategies to protect your time, set clear expectations, and turn first-time buyers into lifelong clients.

GRAB FREE TOOLS TO GROW YOUR BUSINESS

FREE AGENT TOOLS

Coaching tools that are usually locked behind paywalls or buried in paper workbooks are now 100% digital — and free. These resources were built to help real estate agents like you work smarter, not harder.

✨ Use them anytime. Bookmark them for daily use. Share them with your team.

Why the Hustle Isn’t Paying Off ... Just Yet

Different Generations. 

Different Styles.

Gen X does business differently than Millennials. Millennials do it differently than Gen Z.

No one is right. No one is wrong.

At The Business of Being a Realtor®, we don’t believe in one-size-fits-all coaching.
Instead, we give you options — real strategies that align with your business style, your strengths, and your goals.

Because the way you build your business is up to you and should work for you.

Paper Workbooks Collect Dust.

Most real estate coaching programs hand you a workbook — then expect you to highlight, annotate, journal your feelings in the margins… and somehow become a top producer by page 47.

But at The Business of Being a Realtor® everything is digital, daily, and at your fingertips.

Interactive calculators. Digital trackers that actually track. Plug-and-play action plans.

No dusty binders. Just real tools for real agents doing real business.

Cold calls? Door knocking?

Sure — it still works in some markets.  We won’t tell you not to do it — we’ll just show you multiple ways to generate leads, with or without it, so you can choose what works best for your market, your style, and your safety.

Because what works for one agent won’t always work for another — and your business should fit your life, not the other way around.

Your Income Needs a GPS!

No idea what income you’re aiming for — or what it takes to get there?

Most agents don’t fail because they’re lazy.
They fail because they’re walking in the dark, hoping to stumble into a paycheck.

This program fixes that. We’ll show you how to define your income goals and reverse-engineer them into daily, weekly, and monthly activities.  No more guesswork.



Founder of The Business of Being a Realtor® and Majority Managing Owner of Local Realty Agency Houston

As seen on HGTV's My First Sale, featured in Top Agent Magazine, Houston Agent Magazine, and Texas Association of Realtors® Magazine

the Experience

Over 21 years of selling real estate as a top producing agent and team. Experience in selling residential, commercial, global commercial real estate management, land, and luxury real estate. Productivity Coach and Trainer. Certification in Legal Studies & Paralegal Education at University of Houston. 

The HEART

  • Wife of 30+ years
  • Mom of a happily married daughter
  • Ministry outreach volunteer

The Why
There’s a gap in this industry — and I see it clearly as a majority brokerage owner. Every time I talk to agents, I hear the same thing: “I wish there was a better way to learn this stuff.” That’s why I built The Business of Being a Realtor® — to digitize the tools, the training, and the support agents need to grow on their own terms.

Built by a Realtor® for Realtors®

Download the Handbooks Every Realtor® Needs